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Discussion outline / Version 3 November 2026

Test one useful introduction.

A proposed starting point for one suitable brokerage and up to five willing self-directed sellers. Scope is agreed together before invitations.

The proposed arrangement

PurposeLearn whether Sterling’s education and optional AI-guided app help sellers with work retained under a particular listing plan.
ParticipantsOne brokerage; proposed maximum of five willing sellers. No participant or brokerage agreement is implied by this outline.
IntroductionOne agreed placement, such as an optional paragraph in the brokerage’s existing onboarding email, with a partner link and code.
Seller choice$197 USD course and resources. Separate optional $200 USD app: one property, 90 days from activation, no automatic renewal. Applicable checkout taxes are separate.
SupportArthur handles Sterling access, billing and lesson questions. The brokerage handles its contracted work; other professional services remain separately arranged.
Recruitment & reviewPropose a 30-day recruitment/review window, then agree dates appropriate to actual seller volume. App access still follows its 90-day-from-activation term.
EvidenceIntroductions where counted, confirmed purchases, access, useful first tasks, refunds, support effort and recurring questions.
PrivacyAgree aggregate reporting. Routine reports exclude seller chats, offers, documents and buyer contacts. Seller-specific sharing requires purpose and permission.
End pointReview together: continue, adjust, extend learning or stop new introductions. Honor existing customer access, refund terms and outstanding support.

Agree before inviting sellers

The relevant listing plan and territory; responsibility split; actual prices and inclusions; introduction copy and placement; branding permission; source attribution; support contacts; reporting boundaries; recruitment and review dates; termination and continuation.

This is a proposal for discussion, not an executed agreement. Free access, commissions, discounts, wholesale rights, white label and exclusivity are not established. Refund requests follow the existing 14-day-from-purchase terms.

Make the review practical

Measure use and friction.

Every genuine purchase should have verified access or a documented resolution. Record a first useful task, where sellers needed help and how much staff effort the introduction took. A handful of sellers can reveal problems; it does not establish a dependable conversion benchmark or sales-performance claim.