Brokerage pilot review
| Measure | Count | Evidence / denominator |
|---|---|---|
| Introductions made | — | Brokerage count, or unknown if not recorded |
| Attributed arrivals / inquiries | — | Distinct recorded arrivals or inquiries; separate from introductions |
| Confirmed course purchases | — | Provider-verified paid orders; exclude QA |
| Separate app purchases | — | Provider-verified app items; exclude QA |
| Course access confirmed | — | Confirmed course access / eligible course buyers |
| App activated | — | Activated passes / eligible app buyers |
| First useful course task | — | Completed task / course buyers, with evidence source |
| First useful app task | — | Completed app task / app buyers, after activation |
| Refunds | — | Course and app tracked separately against the original order |
| Support effort | — | Sterling minutes and brokerage effort recorded separately |
What we learned
Useful tasks · Recurring questions · Access issues · Introduction effort
Decision and next action
Continue / adjust / extend / stop · Owner · Due date
Mark unknown denominators explicitly. Distinguish self-reported from observed task completion. Small cohorts may identify people, so avoid narrow breakdowns or private quotations. No seller chat, offer, document or buyer-contact details belong in the routine report.