Questions before a conversation
Keep the arrangement clear.
Sterling is a disclosed AI guide within the optional app. It does not perform MLS submission, collect verified comparable sales or replace the professional services a transaction requires.
We already have a seller dashboard. Where does Sterling fit?
Start with a retained seller task rather than another login. The course, practical resources and optional interactive AI guide may complement your existing tools. If your current education and support already cover the same need, the partnership may not add enough value.
Does every seller need the app?
No. The $197 USD course and downloads support manual use. The separate $200 USD app is optional. Course purchase alone does not provide paid app access.
Who handles seller questions?
Arthur handles Sterling access, billing and lesson questions. The AI guide helps sellers understand and organize their work. Your brokerage handles its contracted service; questions requiring a licensed professional go to the appropriate brokerage, lawyer or closing provider.
What can we see about referred sellers?
Agree on a small aggregate pilot report: introductions where counted, confirmed uptake, access, useful first tasks and recurring friction. Routine reporting does not expose private chats, offers, documents or buyer contacts. Seller-specific sharing requires a clear purpose and permission.
Is there a fee, commission or integration commitment?
The starting proposal is a simple optional introduction, with sellers paying Sterling directly at the stated retail prices. Partner discounts, commissions, sponsorship, white label and exclusivity have not been established. Any different arrangement would need its own written scope.
Can sellers get a refund?
A full refund can be requested by email within 14 days of either purchase, including after app activation. The app refund window starts on purchase; its 90-day access period starts on activation. Refunding one product ends that product’s access.