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For flat-fee & mere-posting brokerages

Your listing service.
Their next step.

Give self-directed sellers a practical education and an optional AI guide for the work they retain.

Your brokerage provides the listing pathway. Sterling helps sellers prepare, organize inquiries, understand feedback and compare entered offer terms.

Optional for sellers · Clearly defined roles · A simple introduction

Inside the optional app / Deal DeskCrop of the actual Sterling Deal Desk showing two entered course offers
Actual product capture, cropped from course production. The offers are illustrative; this is not a customer result.

A ready-made learning path Eight modules and practical resources.

Direct AI-guide access Included in the separate optional app.

Start with one placement For example, your seller onboarding email.

What your sellers can choose

A method first.
Tools when they want them.

Some sellers are comfortable working through checklists and spreadsheets. Others want a property workspace and an AI guide they can ask for help. Sterling supports both choices alongside your listing plan.

01 / The method

The seller course

$197 USD · one payment

Eight self-paced modules, 21 PDFs and three spreadsheet workbooks. A practical process sellers can follow with their own evidence.

  • Preparation, listing, inquiries, showings and offers
  • Manual worksheets and professional handoffs
  • Email help with access, billing and lesson questions

Ongoing course access has no scheduled expiry.

02 / Optional app

A workspace with Sterling

$200 USD · separate purchase

Direct access to Sterling, the AI seller guide, alongside tools for editable listing copy, inquiries, feedback and entered offer comparisons.

  • One property · 90 days from activation
  • No automatic renewal
  • Separate app account using the checkout email

Available as a course-checkout add-on. Existing course buyers contact Arthur to add the app.

The course and app together cost $397 USD before any applicable checkout tax. Professional services are separate. No brokerage bundle, free seats or referral commission is implied.

Fit the service they already chose

Make the responsibilities visible.

We map Sterling to the tasks your self-directed plan leaves with the seller. Your dashboard, showing tools and higher-support options inform that fit. A pilot should add something useful to what you already provide.

ParticipantRole in the introduction
Your brokerageYour contracted listing service, broker review, required forms and any separately purchased professional support.
The sellerTheir retained preparation, communication and decision tasks under the listing arrangement they chose.
SterlingEducation, practical resources, organization and optional AI guidance within the product’s demonstrated scope.
ArthurPilot coordination, Sterling access and lesson support, feedback review and an agreed next action.

Inspect before you introduce

A real lesson.
A real worksheet.
A concrete app decision.

Follow the course-only route, watch entered offers compared in Deal Desk and inspect how the optional Sterling AI guide fits the seller’s work.

No purchase required to inspect the kit.

A bounded first step

One brokerage. A few willing sellers.

Begin with a proposed pilot of up to five sellers. Agree on the actual service fit, introduction, seller prices, support and review point before inviting anyone.

  1. Establish fitChoose the listing plan and retained seller task worth supporting.
  2. Make an introductionUse an agreed paragraph and partner link in one existing channel.
  3. Help sellers beginSellers choose; Arthur monitors access and a first useful task.
  4. Review the evidenceDiscuss uptake, friction and whether to continue.

We will investigate whether the resource is useful and how much introduction and support work it creates. Support savings and selling outcomes are not assumed.

Questions before a conversation

Keep the arrangement clear.

Sterling is a disclosed AI guide within the optional app. It does not perform MLS submission, collect verified comparable sales or replace the professional services a transaction requires.

We already have a seller dashboard. Where does Sterling fit?

Start with a retained seller task rather than another login. The course, practical resources and optional interactive AI guide may complement your existing tools. If your current education and support already cover the same need, the partnership may not add enough value.

Does every seller need the app?

No. The $197 USD course and downloads support manual use. The separate $200 USD app is optional. Course purchase alone does not provide paid app access.

Who handles seller questions?

Arthur handles Sterling access, billing and lesson questions. The AI guide helps sellers understand and organize their work. Your brokerage handles its contracted service; questions requiring a licensed professional go to the appropriate brokerage, lawyer or closing provider.

What can we see about referred sellers?

Agree on a small aggregate pilot report: introductions where counted, confirmed uptake, access, useful first tasks and recurring friction. Routine reporting does not expose private chats, offers, documents or buyer contacts. Seller-specific sharing requires a clear purpose and permission.

Is there a fee, commission or integration commitment?

The starting proposal is a simple optional introduction, with sellers paying Sterling directly at the stated retail prices. Partner discounts, commissions, sponsorship, white label and exclusivity have not been established. Any different arrangement would need its own written scope.

Can sellers get a refund?

A full refund can be requested by email within 14 days of either purchase, including after app activation. The app refund window starts on purchase; its 90-day access period starts on activation. Refunding one product ends that product’s access.

Start with the fit

What do your self-directed sellers still handle?

Tell Arthur about your listing plan and market. We can look at one useful way Sterling might complement it.

No customer list or transaction information is needed for the conversation.

Prefer email? arthur@sellwithsterling.com

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